Firstly, I hope you’re having a super productive day and moving forward towards your goals.
Today, I want to share a bit of a ‘marketing checklist’ that I follow when creating a new site.
I always tell people to try and be EVERYWHERE that your potential buyer or audience hangs out at.
This could be social media or social networking sites, blogs, forums, communities, video sharing sites like Youtube or image sharing sites.
That way, you have a better chance of getting more eyes on your offers, more email leads, followers and subscribers.
When ever I create a new site I always do the following and you can use this as a bit of a checklist:
Create all social profiles:
You want to create accounts for as many social media accounts as possible. Reason being is like I said, you want to try be everywhere.
For each website I will create an account on each of these and set up some basic info, add some content and drop a link back to my site (home page or a page I want to rank highest for).
Here’s some sites to get started:
- Facebook page
- WordPress.com (.org is your main site if using wordpress).
The reason why I create all of these accounts is so I can start sharing my blog posts or content from my main site.
BUT, before sharing my own site I always share other peoples stuff and just random cool things that are somewhat related to my niche.
This fills the account with some content and makes it look like it’s a legit account that someone has created (not just for links and spamming their site).
So for example, I will join Pinterest and start creating boards, pin other peoples pins, pin random stuff from the net that fits into the boards you’ve created and make it look active.
Then I will add my url or website to the account profile + share some of my own blog posts.
Don’t just share all of your own stuff. Never be scared to promote other peoples things – you want your social accounts to be resourceful so people actually enjoy following you.
Make Sure Your Site Loads Fast and Is Optimised For Readers
If your site loads slow or takes longer than most, then you’re probably missing out on money because you only have a split second to grab the readers attention.
Page speed is also good for Google rankings so you want to make sure all of your pages load fast.
I recommend good website hosting like Siteground, I’ve found them to be the fastest for the affiliate sites I create, plus they are very affordable.
Hostgator is also good but overall Siteground is my first recommendation if you’re just starting out or want to move your existing site to a host that is super fast.
There are some other things I like to do to make sure my site is loading fast. With WordPress, you can install plugins that help speed up your website.
These plugins optimise your images so they’re smaller and load quicker, they cache your pages so they load faster and they help make your overall load speed much faster.
Plugins I use are:
Good On-Page Optimization
I always make sure my site is optimized for search engines so it’s easy for their bots to crawl my site and understand what it’s all about.
To do this, you need to have your content organized so it’s themed towards your keyword that you’re trying to rank for, so always try and make each page related to your keyword as possible.
Try and only show related content on each page as well. What I mean by that is, if you have a page about dog training, only link to other pages related to dog training.
Have your keyword in your title (H1) and mention it a couple of times within your content. Don’t overdo it. I like to include synonyms and keywords that are related to my main focus keyword, this helps keep your page themed.
If using WordPress, install Yoast SEO plugin. This is an amazing plugin that allows you to easily enter your Meta title tag, description (What shows up in search engine results).
You can also add a focus keyword and it will give you a score to let you know how well your page is optimized for that keyword. Use this only as a guide and always think of your readers before search engines.
Something else you want to do is make it easy for your readers to read and digest. Short paragraphs and sentences so it’s good for both mobile phone readers and smaller devices.
Finding Blogs And Forums Related To Your Niche
Forums are a great place to get targeted traffic, especially if it’s niche related.
Use this tool linksearching.com to search for forums related to your niche. Simply search by keyword and it will show you forums that you can join and start posting too.
The trick here is to be helpful and add value to the forums you join. Don’t just join and spam your link – that’s for lazy people and it doesn’t work.
You need to add value and help other people. When you start helping people with their questions, others will see that you’re somewhat of authority or someone who loves to help.
Most forums allow you to add a link in the signature of each post you submit so the more you help the more chances of someone visiting that link.
You can also ask questions and use this blog commenting method.
Commenting on other blogs is also a great way to get traffic and help increase your search engine rankings. Again, read the post I made here http://amninjas.com/write-blog-comments-traffic-backlinks/ to see how I do blog comments.
You can also find these forums and blogs by searching Google. A simple Google search for your keyword + the word forum will bring up forums related to your keyword.
An example search would be: “dog training” + forum
Give it a try for yourself using your own keyword.
Find Your Audience And Help Them
How do you feel when someone helps you? Would you trust them more if they helped you solve one of your biggest problems?
Of course, you would…
The more you help people the more trust and credibility you gain. So, if you help someone and then recommend a product that is the ultimate solution for their problem, they’re more likely to buy that product or service because you recommended it.
And because you helped them, they will be more likely to click through to your site or affiliate link.
Have a look at sites like Quora.com and Yahoo Answers. You can search for your niche and see if anyone is asking questions or struggling with something that you can help them with.
Get involved and help them – show them the solution to their problems (which is the product you’re promoting of course).
When you first start your site, always have some kind of marketing plan or a checklist to help keep track of things.
Create profiles and accounts on as a man of the social media channels that you can manage. Be active on these accounts and share stuff, not just your own but share stuff that your audience will enjoy and also share.
Make sure your site loads fast and is optimized for when people do visit it, also making sure it’s optimized for search engines like Google and Bing.
Find your audience and help them. Good things happen when you help others and it’s a great way to build trust with your audience.
Try and be everywhere!
Now go find your audience 😉