Clickbank Affiliate Niche Site & Coupons Case Study

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SEPTEMBER UPDATE: Made $39,826.06 In 8 Months!!!)

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For those who don’t know, my name is Warren Wheeler and I’ve been creating niche websites for over a decade.

Today I want to share something I’ve been posting in my Affiliate Marketing Ninjas Facebook group, it’s a bit of a case study that I started late January 2018.

So far the site has grossed $5,137.35 with $4,407.31 in profit (after refunds) all using 100% free traffic methods.

*Edit: If you’re reading this in 2020 – this method STILL works and will continue working if you are going to follow this method.

98% of the earnings are from March when the site started to take off and it’s now averaging around $250 to $300 per day which is a very nice addition to my income stream.

You’ll be surprised at how much this case study costs me to run, more on that a little later so keep reading…

Before I go any further and tell you how I achieved these results, I will try and quickly explain the tactics and process I’m using to make money in this niche site case study.

Below is an image to help visualize this process…

To sum it up, I’ve created a niche site about a niche which then has Clickbank product reviews, articles, and some how-to type articles.

Traditionally, most people have their affiliate link in their content and I still do, however, I’m also using a bit of a tactic that’s been working amazingly well and I will go into more detail why it works a little later.

Instead of sending all my traffic directly to my affiliate link like most do, I’m sending them to another website of mine which looks like a deal/coupon site.

Each product review I write I will link to this deal site with a landing page for the product I’m promoting.

The image above should explain it but I will share an example layout of the coupon page I’m using below…

If you don’t know what’s going on, here’s another image showing the elements that make this successful.

As you can see it looks like a coupon or a deal site. It’s a very simple layout and it’s also very effective.

Understanding the Niche Site to Coupon Code Site Method

Here’s a video I uploaded to Youtube explaining things a little more in detail…

So again, here’s what’s going on…

Website #1
This is a niche website with reviews and articles. In total, I now have 6 reviews of products from the Clickbank marketplace in a specific niche. I also have 9 articles that are related to the niche and products.

These articles are what I call supporting articles to help boost my buyer intent (reviews) pages in the search engines AND help the reader learn more about topics or problems they might be looking for related to the niche.

Other pages I have are the home page, contact, about, privacy and affiliate disclosure.

That’s it…

My review pages range from 1700 words to 3000 words long and my supporting articles are around 1500 -2000 words long.

Website #2 (Coupon Site)
This is a separate website that looks like a simple coupon deal site which consists of landing pages for each product I reviewed on website #1 (6 in total).

In the beginning, I was collecting emails in exchange for a coupon code. What I mean by that is, when the visitor landed on a landing page (example: Product Coupon Code page) I would tell them to click the Activate Button and when they did, a pop up appears asking to enter their email to receive their coupon.

This worked pretty well but because a lot of people don’t like giving their email on sites like this I started thinking I could be missing out so I tested without email optin.

The results shocked me because I started making more sales without the email optin.

So now what I’m doing is simply giving the coupon code straight up without asking for an email address but I tell the visitor to activate their coupon they must click the Activate Now button which is my affiliate link.

That’s it…This is the whole method in a nutshell.

What I Did & How I Started…

Both domain names are registered at

After registering the niche site (website #1) I quickly installed WordPress, GeneratePress theme a few plugins and began writing straight away.

I smashed out 3 reviews in the first couple of days and then began writing articles on topics people are searching for to help them find solutions to their problems or better understand the niche and products.

Then I created the coupon site which is on the same hosting ( I used SiteGround GrowBig plan , you can have multiple sites on the one plan.).

Again, I quickly installed WordPress, installed the GeneratePress theme (which is free by the way) and then I installed Shortcodes Ultimate plugin and customized the site to look the same as the example I showed earlier.

Once I had both sites up I began creating social media accounts for each.

I set up a Pinterest account, a Facebook page, Twitter, Stumbleupon, Google+, Instagram, Tumblr, and a WeHeartIt account.

Just so you know, I created a new Google account for Google+, Gmail, and Youtube.

On each of the social media accounts, I began to share other people’s stuff, wrote some posts on each, shared some images and also shared links to my articles.

I joined two forums and made some posts and answered people’s questions to get my post count up so I can drop links.

In the forum, I asked a question about the product I’m promoting and dropped a link to one of my reviews. I don’t say it’s my site – I ask if people agree with what’s said in the review.

Twitter & Quora, I searched for topics in my niche and found people asking questions so I answered them and dropped my link saying this product helped me.

If you put the time and effort in you can smash all of this out pretty quickly and to this date, I haven’t used any automation tools.

Time For Some Web 2.0’s

When I create Web 2.0’s I create each as if they’re a mini-website. All of these will have 3-5 or even more articles on each.

You might already know from in the Facebook group or from reading my blog posts, I love to write so I can get content out pretty fast.

Each article on my Web 2.0’s are about 500 – 1200 words long.

What I do is use the articles I wrote on website #1 and completely re-write them so they’re 100% unique or I will write completely fresh articles that are closely related to my niche site.

Web 2.0’s that I’ve created for this case study so far are:

  • (4 articles + about, contact and homepage)
  • (3 articles + about, contact and homepage)
  • (3 articles + about, contact and homepage)
  • (5 articles + about, contact and homepage)
  • (2 articles + about, contact and homepage)

As you can see this is a lot of work but trust me, it’s worth it, especially if it helps you rank your website in Google and makes you money.

For each of these I will also share them on social media accounts that I created. Ohh and don’t be scared to add your affiliate links in your web 2.0’s.

I also visited other people’s blogs on each of these platforms and commented on them leaving a link back to my Web 2.0.

Blog Commenting & Forums

So far I haven’t done all that much blog commenting or posting in forums. I have signed up to a few forums and replied to a few people’s threads and I have commented on a couple of websites that are in my niche.

The sites I found look to be very active and the comments I left are all the same way I explain here

I could definitely do a lot more blog comments and be more active on forums but I’ve been very busy with other things.

The Rankings That Shocked Me…

Each of the keywords I was trying to rank for are very low comp and low search volume keywords but I didn’t expect to rank as fast as I did.

The review pages, however, are medium competition and average around 3k per month search volume.

Please note, I don’t take too much notice of keyword tools. They are good to get a ballpark figure on data but the majority of the time they are way off.

In the first month, my site was live my articles started to rank and my review pages started bouncing around in the first 3 pages of Google.

Around the 22 of Feb, I started seeing some traffic trickle in from Google which in my opinion is faster than normal.

Most sites take around 2-3 months before seeing these kinds of results.

Then, on the 25th of Feb 2018, the site started making money which totally blew me away…

Here’s a screenshot from my phone (more updates below).

From there, the site just began to rank higher and start getting traffic from long tail keywords.

Disclaimer: You have to remember, I’ve been doing this for a decade now and I’ve spent years crafting my skills and learning how to write content that converts.

But don’t let that discourage you from taking action and starting your own site if you wish to follow this method.

Here’s why I think Google ranked me so fast…

  • The keywords I’m targeting are low comp and have an easy score via kwfinder.
  • My articles are long and I use synonyms and related keywords in my articles.
  • I submitted them via Google Search Console – Fetch as Google
  • The web 2.0’s I created helped index them fast and sent some juice.
  • My content provides a lot of value and people to hang around and read it.
  • My site loads super fast on both desktop and mobile (thanks to SiteGround hosting)

Case Study Costs – How Much I’ve Spent So Far…

So far my costs are extremely low.

You might be thinking to make this kind of money you need to spend a lot of money.

In this case study my only costs where domain registrations x2, hosting and time.

  • 2 x Domain names @ $8.99 via = $17.98US
  • GrowBig Hosting Plan at = $71.40 ( Half price deal )
  • Around 30 hours of my time.

Not bad considering the site is starting to make $200 to $300+ every day now..

How I Plan To Scale This Into $500+ per day..

1. Write more product reviews and articles for the site targeting related products and keywords.

2. Find blogs in my niche and around the products I’m reviewing that allow comments and write comments to get more people to my coupon landing pages AND review.

3. Create more sites targeting the same keywords and reviewing the same products – I want to dominate the first page of Google for each keyword that’s bringing in the traffic and sales.

4. YouTube and video marketing – I think this niche will be great for YouTube. I have been looking at some whiteboard explainer videos on Fiverr that I might get. Plus I will try to make my own videos with slideshow presentation and voice over.

5. Continue building backlinks to my review pages to rank them higher and for other related keywords.

6. Be more active on social media especially Pinterest.

7. Find more forums that are niche related. I might outsource some of this work to build accounts up.

8. Look into PPC and even reach out to related websites to buy banner space from.

My goal is to get this site earning over $500 a day before May 2018. I was very close to this today (27/03/2018) earning $419.

The way it’s going I think it’s very achievable.

Once I hit that, I will aim for $1000 daily by the end of the year. This may happen sooner…

I’m also making some Amazon sales now as well. These are coming from a link in my own comment section which is an add-on to the Clickbank product I’m promoting (something that helps them).

However..this is only a $19 product and the commissions aren’t very high at all from Amazon – BUT money is money.

Clickbank Earnings Updates – From Start To Present.

Before I show you what’s possible and share screenshots of my earnings for this case study I think it’s important to share the refunds I’ve received so far as well.

Refunds do suck, but it’s a part of business.

Not everyone is going to like the product but as long as I’m making more sales than refunds, I’m pretty happy.

I will keep a close eye on my refunds over time. If it starts becoming more regular, I will go over my review to make sure I’m not promising anything that’s not in the products or reach out to the vendor and asks what’s going on…

The earnings – nom nom!

Below I will try and keep this updated weekly with screenshots of my earnings and add anything I think is important. Hopefully this will inspire and motivate you to take action on your own case study.

UPDATE: 2018-04-02 Biggest Day Yet!


UPDATE: 18th April 2018

The site has been going from strength to strength, and it hit a new record of $650 in a day.

To be honest I haven’t really touched it for a couple of weeks. Traffic is going up, earnings are fairly steady but I think with some more work and content the site can definitely hit $1000 in a day.

Here’s there latest updated screenshot.

Mid May Earnings. $2000+ per Week & More $500+ days

This month has been a good month considering I have not touched this site for over a month now.

Rankings continue to rise for other related keywords and the traffic is sitting around 800 visitors per day.

This site converts extremely good.

One thing I’d like to do is revisit the pages and check to see if I’m misguiding the reader in any way. I am getting refunds but that’s too be expected, however, I will do what I can on my end to minimize that.

Steady $2200+ every week now.

As the site sits, I could probably sell this for around $150k – $160k..Not bad for a side project.

And here’s the payouts so far…


Hopefully, by the end of the year, it will be well and truly in the 5 figures per month.

Not bad I must say…

September Update: $39,826.06

I’ve been so busy and a bit slack with the updates lately for this, and get this ninjas, I have NOT touched this site for about 3 months.

The only thing I’ve done is logged in to update plugins (3min work tops).

I’ve built no more backlinks, I haven’t added any extra content – NOTHING.

Best part is, the site is still generating between $250 – $400 per day. Now that’s what I call passive income.

Quick Heads Up…

I’m working on a new case study which I started about a month and a half ago. I wasn’t going to share this but I feel it will help EVERYONE, especially those who find it hard to write content.

This will be epic, so keep an eye out for my next post. Bookmark my blog and check for updates OR subscribe to my email list using the form below.

Also, the comment section has some killer questions and I’ve done my best to answer them all – please read over them before asking your questions, it may have already been answered.

Not a member of my Affiliate Marketing Facebook group?

Feel free to join and ask any questions you might have about affiliate marketing. We’re all very friendly and love helping each other so do join and ask your questions.

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Need hosting for your website?

For all my niche sites, I use and recommend SiteGround GrowBig hosting plan. This site you’re on now is hosted on SiteGround plus you can host multiple websites, and get free SSL.

Did you know: SiteGround are one of the very few hosting providers that WordPress themselves recommend using.

Don’t like SiteGround? Consider checking out Bluehost

Tools & Sites I Used For This Case Study

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  • Keyword Research Template
  • Content Planning Template
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  • Product Review & Best XYZ Template

208 thoughts on “Clickbank Affiliate Niche Site & Coupons Case Study”

  1. Are your planning on creating a new case study or updating this one? Another question relating to SEO, do you think that writing fake/your own comments do bad things for your SEO? I heard that google checks if the user is not a newly created account and has been on google multiple times.

  2. Hey Warren, I started using Clickbank in 2014, its started out great, i had 100 hundreds of ads on Craigslist in different countries, it was great, i made $250 dollar in one day in my first month but then Craigslist blocked me and the traffic slowed way down. But after reading your article it has inspired me to start again. Thanks!

  3. Dear Warren,

    Really want to say thank you for your genius sharing. You did so well in making everything simple & effective.

    Can I ask something about this strategy?

    1. Does this site is about MMO (internet marketing) niche? If not, did you write the content by yourself or hire writer?

    Can you share with me some trust platform that I can hire writer because I’m not a native speaker, I’m Asean.

    2. With this strategy, can I build a site with general niche such as: health & fitness so that I can review & do affiliate for all of products in this niche on Clickbank?

    3. Do you think about using paid traffic to scale the income?

    Thank you so much. I hope will see more case study about Clickbank.

    • Hi Zen,
      Glad you liked it.
      I’ll answer you questions in order:
      1. No it’s not in MMO and I wrote most of it myself but did hire a writer to do some articles. I actually have an article writing service here – but there’s always upwork, problogger and iwriter. You just need to give good clear instructions of what you want.
      2. Yes you can. Do try to organise your site so the content is in relevant categories. I think site structure is important. But there’s plenty of sites that are in multi-niche that do really well – sites like are a good example of this. BUT I do recommend starting with a small handful of categories and gradually add more over time.
      3. Yes, I’m actually dabbling in paid traffic at the moment and it’s kind of new to me because I mainly focused on SEO and other methods. I have done paid ads in the past but never really went hard on it – this year I plan to somewhat master it 😉

      Thanks for dropping in and for reading the case study. Hope that helps.

  4. Hi Warren,

    I want to ask something about the strategy that on this site you review 6 products in same niche. I get a little confuse about this.

    Are these 6 products different in content or purpose? Is it ok for us to review many products in same niche (products found on Clickbank marketplace)?

    Take an example, in Paleo diet niche, Clickbank has 5 products with similar content. We review 5 products on our site, so what is the point to make sales? Does this make visitor get confused and dont know what to buy?

    Hope you can share more about CRO on affiliate site like the one you’re talking in this case study.

    And will you have more case study in near future? ????

  5. Hello Warren,

    You have done very good results and I hope you are still doing that great. I am considering to implement some of the things, you have mention.

    Recently I started making sales with Clickbank from a blog only free traffic(SEO, social media, blog comments), but I want to ask you something else.

    As you know there are often some google algorithm updates and they move your sites in the ranks at least in my case, I dropped drastically, I haven’t used any black hat techniques, illegal things etc. I don’t know, if it has happened during your case study.

    For example 5-6 days ago, I was getting like 100 visitors per day from one article, which I have just posted, ranking at first page for at least 15-20 keywords, back then and after 19 July, I am getting like 10 visits on my site.

    I want to ask you what would you advise me to do ? Some people say to wait till the next google update and then the ranks will recover or the post constantly content, doing web 2.0 etc or just to wait.

    I suppose that you have experienced such thing as an affiliate marketer with a lot of experience in that area. What do you usually do in such cases ?

    I would really appreciate, if you answer,

    • The site averages 800 – 1000 visitors per day which really is not much at all. Goes to show, you don’t need tonnes of traffic to make good money.

  6. Hello Warren,

    Thanks for your details guide.

    as you said, those are clickbank products. so, where did you find the coupon code for the second website?

    Are you still making money from these website?

    • Hi,
      Some clickbank vendors have a coupon in their affiliate material page OR you simply contact them and ask. Not all will give coupons but a lot of them are more than happy to because they know it drives sales.

      Hope that helps.

      • Thanks for your reply.

        I am just to start about with CB.

        Are those websites still making you money? Sorry about this question. My my intention of asking this question to get inspiration.

  7. Hello Warren,

    I am trying to figure out your web#1 review structure. Is it something like “Top 6 (niche) reviews” in your home page, and recommends the best one? Or is a review of a specific product that you want to promote, adding in 5 other products in the article as comparisons?

    Sorry for the bad English, I am not a native.


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